Every agreement we sign with our sponsors has provisions that explain the terms and conditions pertaining to the intellectual property of each party. The brand identity concepts are the very building blocks of sponsorship. Both parties must make sure they do not infringe on the other’s rights. It’s more than a legal issue – it is also a good business practice. Nothing will earn you more respect than a professional approach that ensures compliance with trademarks and copyrights. You must prove to your sponsor that you take this matter very seriously