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...continued from "Introduction"
National Advertising
Canadian Forces Newspapers (CFN), which are operated under the authority of the Base/Wing Commanders, are supported by base fund contributions some which emanate from CANEX and SISIP Financial Services and from advertising revenues. The National Advertising Program places ads in any/all of the 17 Base/Wing newspapers whereas local advertising sales include ads in individual CFNs only. The solid, relevant and timely content of these papers reaches a dedicated readership of CF members Canada-wide and beyond, meeting advertisers objectives and maximizing their investment. Total national advertising sales generated $189,000 in revenues for Base/Wing newspapers in 2002/2003. Most of the 17 CFNs print weekly editions for a system-wide total of approximately 700 editions per year with a combined circulation of 70,000.
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