Home > Corporate > Media Centre
Breaking News: Centrepointe goes under - down under, that is!
By Karen Dooks
With several years of experience under our belts, it's not surprising that we're often asked for advice on portals. We have, after all, journeyed the off-roads - overcoming initial reluctance and resistance. Yet when Terrapinn, an Australian business media company, extended an invitation to present a case study at a conference in Sydney, we were…well…shocked.
 |
Touted as Asia Pacific's leading enterprise portals and content management event, this conference would bring together key decision-makers to share their expertise. A total of 80 senior executives from IBM, New Zealand Defence Force, Yamaha, etc. would attend. The proposed speakers list included the best from Pan-Pacific governments and industry.
To think that our experience with Centrepointe was of interest to such international organizations was a huge, and unexpected, feather in our cap.
Having just authored a case study for EI magazine in London, England, our reply was quick. A more emphatic YES has never been seen.
Changes to the conference program led to us delivering a keynote address on Building a Portal with a Purpose. We also sat on the Avoiding the Empty Portal Syndrome panel discussion.
Despite this departure from our standard site briefings, the event went tremendously well.
During the keynote address, we discussed what companies must consider throughout the development process in order to deliver full portal value. We explored the complexities of portal implementation and the advance preparation necessary to ensure a smooth rollout. We offered a non-technical perspective, with proven strategies on moving forward in the absence of a dedicated IT department.
During the panel discussion, delegates delved deeper into our experience, extracting more advice on portal personalization, moderating discussions and bespoke workflow processes.
The conference allowed us to share our experiences on an international stage and learn about other best practices. It also led to the realization that we know how to successfully build a portal with a purpose.
