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Branding CFPSA
By Kristin Woods
Photo: Kristin Wood"Guidance counsellors visiting from across Canada stop by the CFPSA booth to chat with Tammy Audet and Josée Larocque, during a recruiting event at the Connaught Range." |
Recently, CFPSA staff spent an afternoon at a recruiting event held by the Ottawa Canadian Forces Recruiting Centre (CFRC) on the Connaught Range. Jacques Adam, Tammy Audet, Roy Hillier, Josée Larocque, Brigitte Smiley, and Karine Vachon represented CFPSA at the event, which hosted guidance counselors from universities and colleges across Canada.
Photo: Kristin Wood "Karine Vachon and Tammy Audet present the new look of CFPSA, at a recruiting event on the Connaught Range in Ottawa." |
They were there not only promoting the various moral and welfare services available to people joining the CF, it was also the unveiling of CFPSA's new look.
To ensure consistency, CFPSA's communications department has developed an innovative branding strategy for all CFPSA materials. At this particular event, two new banner stands were displayed, and updated CFPSA At a Glance brochures were distributed.
For more information on the fresh new look, contact Brigitte Smiley at 996-6393. A CFPSA branding manual will soon be available at www.cfpsa.com