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Deeley Harley-Davidson Canada Thanks the Troops

Photo: Mac McMillan VP CANEX, John Ibbitson “Test our Metal” Deeley Harley-Davidson Organizer and Ken Stilwell Manager Corporate Programs

This past August 14th during their annual Canadian National H.O.G.® Rally in Calgary, Deeley Harley-Davidson® Canada, the exclusive distributor of Harley-Davidson® motorcycles in Canada, unveiled, with representatives from the Canadian Forces, Military Families Fund and CANEX in attendance, a custom motorcycle that represents their  “Thanks to the Troops”.

This event was an opportunity for Deeley Harley-Davidson® Canada to extend its thanks to the courageous, deployed Canadian troops. The one of a kind bike incorporates 4 key elements: The Support Our Troops Yellow Ribbon, the Military Crest, a representation of the Highway of Heroes, and the Red Poppy.

As part of the festivities, an estimated 800 participants took part in a formal motorcycle parade ending at the recently-opened Military Museums. Befitting the location and in attendance of Brian Brake, President & CEO of the Military Museums, and several other representatives from the Military Families Fund, a formal ceremony was held during which the Chief Operations Officer of Deeley Harley-Davidson® Canada, Malcolm Hunter, unveiled the specially-customized motorcycle. The bike was handed over to the Canadian Forces Personnel and Family Support Services’ Gerry Mahon, President of CANEX.

It is anticipated that this spectacular custom motorcycle will help raise over $250,000 for the Military Families Fund of the Canadian Forces.

“I am constantly surprised by the generosity and the altruism that our H.O.G.® members throughout the country show in their incessant efforts in fundraising and charitable events. So I will be extremely proud on our end to have the opportunity to be able to show a little corporate citizenship and unveil a motorcycle which will represent our ‘Thanks to the Troops’”, commented Don James, Chairman and Chief Executive Officer of Deeley Harley-Davidson.

In addition to the donation of this unique commemorative motorcycle to CANEX, Deeley Harley-Davidson® Canada further supports the troops by offering a $500 Canadian Parts & Accessories/GM credit to any regular or reserve forces members with the purchase of a new, previously untitled motorcycle. Deeley is also giving members of the armed forces who ride an opportunity to ride longer under warranty when they return home. The extended warranty will cover the number of days they were deployed to account for the balance of the remaining warranty period.

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